PROFILE

Customer : Globally renowned IT Brand

Location : Worldwide

Industry : Technology Hardware

Profile : Global leading player in the IT – PC industry with lead position in both B2B and B2C domains.

CHALLENGE

The client has a strong presence in the middle east.

However in order to maintain its leadership in key markets, the client needed real time sales intelligence.

The client also wanted to ensure that the retail sales force is knowledgeable enough to sell high end and higher priced products and for this the client wanted to invest in retail sales force education.

Also the client wanted to have a transparent and streamlined incentive disbursement process that will motivate the salesforce to sell more.

SOLUTION

We developed a well researched content that aims to position Toshiba as a brand in the minds of the salesforce besides imparting them with the laptop category knowledge

Further using the same ‘connect’ our SMS based real-time retail sales intelligence gathering tool delivered rich and current retail insights to the client.

Finally by developing a fully compliant incentive disbursement system, the motivation of the retail sales people was kept at all time high to perform and deliver results

IMPACT

The client successfully maneuvered the sales activity during promotion period in order to drive the salesforce towards achieving the desired results.

Real time sales intelligence gave them strategic and tactical inputs to drive targets and spot-modify incentive schemes using Navo’s 2-way instant communication system built into the system

The holistic form f education ensured the desired level of selling skills in the sales force

The morale of the salesperson was high all the time as S/he was accessing the reliable incentive reporting system