Trends and outlook for technical consumer goods in 2025

Artificial Intelligence and the BANI World

Artificial Intelligence & the BANI World
Trends and outlook for technical consumer goods in 2025
We look at the latest NIQ T&D CMO outlook and hear from Chief Marketing Officers how AI is shaping their agenda The BANI (Brittle – Anxious – Non-Linear – Incomprehensible) world and consumer tech; how are T&D shoppers acting, what are the trending categories … and what role does AI play? NIQ T&D Market outlook for 2025