PROFILE

Customer : A global leading mobile phone brand

Location : Worldwide

Industry : Telecom

Profile : A global smartphone brand with its regional office based in UK and MEA. The client has an extensive penetration into the regional market and has a strong B2B presence as well.

CHALLENGE

The client has a strong presence in the middle east.

However in order to maintain its leadership in key markets, the client needed real time market intelligence.

The markets being a bit complicated from a distribution point of view, the client was also unsure of how structured the distribution was.

The POS material took long time and the salesforce lacked knowledge to sell high value smartphones.

SOLUTION

We deployed a well trained field marketing team and equipped them with Survey tool used to gather intelligence .

Further the same team was used to floor coach the retail sales people to perform better.

We used its proprietary and holistic Knowledge Management approach to skill retail sales force.

The client management team accessed the real time marketing intelligence through our analytics dashboard and its unique global delivery model.

The client could direct stock replenishment to outlets of necessity and could gather first hand view of the retail market to take strategic and tactical decisions.

IMPACT

Sales increase through streamlining the supply chain

Real-time market & competition intelligence helped the client to prepare and build appropriate strategies.

Continuous knowledge reinforcement helped the retail sales force to sell more and deliver customer experience.

Transparent and real-time pricing and promotions strategies helped the client to respond effectively.