GATES
GATESGATES
  • Home
  • COMPANY
    • ABOUT
    • PRESS RELEASES
    • OUR PARTNERS
    • VIDEOS
    • CONTACT US
  • SERVICES
    • CONNECT
    • PROJECTS
    • SUMMITS
    • Programs
  • SUMMITS
    • UPCOMING SUMMITS
    • PREVIOUS SUMMITS
  • CASE STUDIES
  • CLIENTS
  • Home
  • COMPANY
    • ABOUT
    • PRESS RELEASES
    • OUR PARTNERS
    • VIDEOS
    • CONTACT US
  • SERVICES
    • CONNECT
    • PROJECTS
    • SUMMITS
    • Programs
  • SUMMITS
    • UPCOMING SUMMITS
    • PREVIOUS SUMMITS
  • CASE STUDIES
  • CLIENTS
admin2020-04-22T06:19:21+08:00

GLOBAL TECHNOLOGY PLAYER IN IT & TELECOM

PROFILE

Customer : Global Technology player in IT & Telecom

Location : Worldwide

Industry : Technology Hardware

Profile : Global leading player in the ICT industry with lead position in the IT and Telecom products domain.

CHALLENGE

The client, a well known name in the ICT industry wanted to increases sales and special focus on high end products sales.

However they had no visibility on what is happening at the retail level as the products pass through 2 channels of distribution before it touches retail points.

And further the client no control on ensuring that its incentive scheme really motivated the sales staff, do the sales staff have adequate knowledge to sell the product.

Due to lack of visibility, client also had no control in steering the promotion program while it was in operation.

SOLUTION

We developed a educational mobile APP and reached out to the retail sales people in several EMEA countries that helped the salesforce to engage with their customers.

Further using the same ‘connect’ our app pulled the retail sales intelligence real time and delivered rich and current retail insights to the client.

By additionally supporting the endeavor with ground staff and telesales, the program ensured traction and execution.

Finally by developing a fully compliant incentive disbursement system, the motivation of the retail sales people was kept at all time high to perform and deliver results.

The client could direct stock replenishment to outlets of necessity and could gather first hand view of the retail market to take strategic and tactical decisions.

IMPACT

The client saw a 57% increase in high-end sales performance and an overall increase in sales by about 117%

The retail salesforce knowledge and confidence level to sell the product grew main-fold using the ‘always – available’ mobile app.

The client could change the course of the promotion program based on real-time sales intelligence and make pointed changes depending on performance.

Every marketing dollar spent on sales person incentive was accounted for and a full transparency saved huge marketing dollars for the client.

Share this post

Facebook Twitter LinkedIn Google + Email

COMPANY

  • About
  • Press Releases
  • Our Partners
  • Contact Us
  • Videos

QUICK LINKS

  • Consulting
  • Summits
  • Projects
  • Upcoming Summits
  • Previous Summits
  • Past Workshops
  • Join Now

 

  • Clients
  • Case Studies
  • Testimonials
  • Terms of use
  • Trademarks
  • Privacy Policy

Newsletter

    Follow Us

    Facebook Twitter Youtube Linkedin
    Copyright © 2020 GATES APAC. Pte. Ltd. All Rights Reserved

    REGISTER

    [contact-form-7 404 "Not Found"]

    REGISTER

    [contact-form-7 404 "Not Found"]

    REGISTER

    [contact-form-7 404 "Not Found"]

    REGISTER

      REGISTER

      [contact-form-7 404 "Not Found"]
      Miss. Jeyalakshmi Venkatanarayanan was recognized for her 20+ years of leadership in the ICT Industry and services to the Karnataka channel community.

      She is the Founder of Universe Power Systems Bangalore, Universe Business Solutions, Universe Art Foundation.

      She is also serving as the Vice President, FITDAK ( IT Association of Karnataka) and serves the ICT Channel Community through the Association.

      UNIVERSE ART FOUNDATION (UAF), is a not for profit organization, formed to address the challenges faced by Indian Artists and offers them necessary help to overcome day to day difficulties.
      The objective is the help save our indigenous Art & Culture by securing the Artists who are the roots of our Culture.

      UAF has following goals:

      1. To ensure that Indian artists do not live in poverty after having dedicated their entire lives to the service of the ancient Indian art forms.
      2.  Provide medical facilities to the artists and their families, in cases where they can’t afford them
      3.  To provide education opportunities and funding for the children of Indian artists to pursue careers of their choice unfazed by financial difficulties
      4. Too encourage young Indians to take up traditional Indian art forms as a career, by providing talented individuals necessary grants and funding to get excellent training by instituting art fellowships
      5. To provide platform for young artists to launch their career
      GATES CHANNEL EXECUTIVE AWARD NOMINATION FORM

        Please fill out this form to nominate your candidate

        1. Nominee Information

        Nominee's Name (required)

        Nominee's Phone Number (required)

        Nominee's E-mail Address (required)

        Reason for Nomination

        2. Your Information

        Your Name(required)

        Your Phone Number(required)

        Your E-mail Address(required)


        REGISTER

          REGISTER

          [contact-form-7 404 "Not Found"]

          REGISTER

            REGISTER

              REGISTER

              [contact-form-7 404 "Not Found"]

              REGISTER

                  MEMBERS


                  Forgot password                  

                  Create a new account


                  Login with          

                  Case Studies

                    Company Name (required)

                    Your Name (required)

                    Designation (required)

                    Mobile (required)

                    Your Email (required)