Bjoern Kroog
gfknewron Sales Expert Leader, APAC at GfK
Bjoern started his career in market research with Nielsen in Germany before joining the Kellogg Company. In 2012 he moved to Singapore, rejoining Nielsen to lead their Pricing Analytics Team in Asia Pacific.
He joined GfK in 2014 to launch POS Analytics and MMM. His leadership experience in GfK includes Sales Effectiveness, Supply Chain Forecasting (SIMA) and Retail Partnerships
Since April 2023 Bjoern is Head of Product Management for Advanced Analytical Products incl. gfknewron Predict, GfKs AI-powered predictive analytics SaaS solution.
