gfknewron Sales Expert Leader, APAC at GfK
Bjoern hails from Germany and spent 20 years in Market Research, Analytics and Category Management Europe and Asia.
He started his career in market research in the FMCG space in Germany with Nielsen before joining the Kellogg Company to lead their D/A/CH Category Management team. Since 2012 he is based in Singapore, leading Nielsen’s Pricing Analytics Team in Asia Pacific.
He joined GfK in 2014 and launched GfKs first integrated Analytics practise covering Marketing Mix Modeling and digital & social media analytics. His global and regional experience in GfK includes Sales Effectiveness, Supply Chain Forecasting and Retail Partnerships.
Bjoern pioneered the launch of GfK’s Customer Success Management team in APAC and is now the commercial lead for gfknewron in APAC