Nuttapon Boonpinon

Nuttapon Boonpinon Anh

Chief Executive Officer, N-Squared eCommerce

Nuttapon is one of N-SQUARED eCommerce (NSQ)’s founder. Working as a Chief Executive
Officer, he is responsible for the group’s overall strategies and performances. Prior to the
establishment of NSQ, Nuttapon was the Founder and Head of eCommerce for New Step Asia;
a 200-million-baht trading company that owns multiple online retail brands, including
HomeHuk, one of Thailand’s largest online home and living brands.

Before entering the e-commerce businesses, Nuttapon established ZenithCore, a highly
successful software company acquired by Thailand’s largest conglomerate CP Group under the name of Freewill FX in 2009. As a serial entrepreneur, Nuttapon has over 10 years of experience in building up numerous businesses with a proven track record in Thailand.

Nuttapon holds bachelor’s and master’s degrees in Computer Engineering from Chulalongkorn University where he graduated with distinction. He also holds a Bachelor of Law degree from Sukhothai Thammathirat University. On top of managing the NSQ group, he frequently shares and contributes his experience and vision on Thailand’s e-commerce industry at many government-appointed seminars.