RESEARCH INSIGHTS

Social Commerce Transforming the Retail Landscape in Asia

Social commerce is transforming the retail landscape by integrating social media platforms into the shopping experience, creating a seamless blend of content and commerce. Its importance lies in the ability to connect brands with consumers where they already spend significant time, leveraging social interactions, influencer marketing, and personalized recommendations to drive engagement and sales. By fostering authentic connections through user-generated content, live streaming, direct customer feedback, social commerce enhances trust and brand loyalty.